“It is clear that banks and financial services firms must change their cultures if they are to regain the trust they have lost since the financial crisis. But while the majority of banks are talking about culture change, only a few are unlocking its full potential – not simply to minimise bad conduct but to accelerate business performance.
To meet the ultimate goal of accelerating performance, the effort must be broad and it must go deep. It must be broad in the sense that it reaches across businesses, functions, geographies and all levels of the organisation to align public purpose, values, strategy, incentives and behaviours. It must be deep in the sense that it reaches down to the fundamental assumptions, beliefs and motivations of each individual so that employees personally embrace the new culture and live it daily.”
Heidrick & Struggles
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